indieCart started via a completely separate site, Hyena Cart. Hyena Cart was a shopping cart for high-demand, one-of-a-kind items and was a site I originally developed for my own on-line business, Kool Sheep Soakers. When I started Hyena Cart in 2004, there was a huge interest in handmade diapers and diaper covers. We called the shoppers "hyenas" because they stalked shops when they knew new items would be stocked.
However, time has passed and the shoppers and sellers who knew Hyena Cart back in the day now have grown children. New shoppers coming in were confronted with a strangely named site, based on an animal with a somewhat unsavory reputation.
In the meantime, I had started indieCart as a sister site to Hyena Cart. It was originally meant to focus 100% on juried, handmade shops. Over the years, the idea occurred to me to combine the two sites, but it was a daunting task. Finally, the idea grew strong enough that I decided to finally bite the bullet and get it done. It has taken most of 2019 and part of 2020, but the sites are now combined and all of the active Hyena Cart stores have been transferred over, as well as active shopper accounts and purchase histories.
Please feel free to take a look around and don't hesitate to contact me if you have any questions about the Hyena Cart transition or whether indieCart is right for your business. If you're ready to sign up for a cart, please go here to sign-up for a store :) Thanks!