Hi everyone,
I would really appreciate hearing your viewpoint on a possible change to the Hyena Cart storefronts. Let me start by saying this is far from a done deal. It is in the conceptual stages, no work has been done other than a few mock ups, so now is the time to voice your opinion. Let me also ask that any comments remain positive and constructive. This is supposed to be an improvement, and something that increases the usability of the site for everyone. I am gearing up to start some advertising early next year, and there’s no point in bringing potential shoppers in, only to have them turn away in confusion.
OK – so the background is that newbie shoppers get very confused with the current HC layout. They find it jarring and disconcerting to be at HC one moment, and then immersed in a completely different design/layout in the next (I’ve heard it described as being like going to a mall, entering a shop, and then being stuck in the store, unable to see how to get back out into the hallway). On top of that, I have more functionality I would like to add to the site, and I think it’s getting more and more confusing, where to look on the store pages to find the right link / info. So I’d like to put a header at the top of the stores that contains all the relevant info for the shopper. I’m very sensitive to the fact that people want to protect the look of their stores, but I’m trying to balance this with shoppability for newbies, especially as I start advertising and bringing new traffic in.
So, with all that said, what do you think of this (shown on several example storefronts):



The “This item” menu would only be available if the shopper were viewing an item (as opposed to the main store page, or an info page, etc.) And those would be drop-down menus, so wouldn’t be expanded like that all the time
I also may need to think of better titles than “This store” “This item” but that’s all I could come up with for now.
And then, of course, all the text that is currently in the store fronts “Hello Karen, you are logged in and ready to shop” etc. etc. would no longer need to be there, meaning your actual listings would be higher up on the page.
I see a few main disadvantages: 1) the addition of this bar at the top of your shop designs, but I think it’s pretty unobtrusive; 2) those of you who have designs that are seamless with your main site… well, when shoppers click through to an HC page, they’ll now see that bar at the top, so it won’t be totally seamless anymore.
Main advantages: 1) shoppers have a really consistent shopping experience as they move through the site, making it much less confusing; 2) spotting, marking favorites, contact page, etc. are all accessible in one easy-to-find location; 3) I can add more functionality and bury it in the menus, thus not taking up more real estate in your shops and listing pages.
Please let me know your thoughts!
You can join the discussion in progress on this thread, or leave a comment on the blog. Thanks!
ETA: based on the discussion so far, if I were to do this, two things would definitely be included: 1) customizable colors for the header bar; 2) a “search this store” option
Edited again to add another option:
OK — here’s another option. It’s a simple replacement of the text that’s already there — and the addition of drop-down choices when the text is clicked (or hovered over — need to think about that some more).
Advantage: no change in seamless nature of carts
Disadvantage: still takes a little hunting by the shopper to find the links back to HC, if that’s their goal. However, it’s occurred to me, after a night’s sleep, that shoppers find many things confusing about HC, not the least of which are previewing items, Buy Nows, lotteries, etc. and I have no plans to change those, so it just might be that the ‘separate but linked stores’ is just another one of those things that shoppers have to get educated about when using HC. I don’t know…
So here are images of what the integrated menu might look like — sellers would be able to adjust the color / fonts, etc. using style sheets, much as they do now:


So. let’s continue the discussion…